NASJA Accomplishments During the Shortened 2019-2020 Season
Despite the abrupt end of the ski season in many parts of the U.S., NASJA is pleased to report a successful winter with activities spread across the country. Altogether, there were seven meetings including a well-attended Boston Ski Show business meeting and awards presentation, and a networking event at the Denver Media Press Club during the Outdoor Retailer Snow Show 2020. NASJA continues its role with a strong presence in the snowsports community.
NASJA partnered with Ski Maine’s New England Summit Conference last September producing the very successful Communicator’s Camp which was well attended by resort marketing/PR personnel. In addition, NASJA worked with Wachusett Mountain to produce the Northeast Winter Weather Summit.
There were times on the snow, too. NASJA worked with Ski Vermont to open its winter media event up to all NASJA members. The two-day trip at Bolton Valley and Trapp Family Lodge attracted NASJA members who enjoyed fresh powder and lots of uphill skiing followed by bratwurst and beer. We also spent time at Windham Mountain in New York, and at New Mexico ski resorts.
What’s more, assuming the coronavirus health crisis abates, we have a summer meeting on the calendar for the first time in many years. It’s at Big Snow American Dream, the new indoor ski resort in the New Jersey Meadowlands. It’s tentatively planned for late June, although may need to be rescheduled due to the current COVID-19 pandemic. The NASJA board received a warm welcome from Big Snow ownership to hold a meeting there and has lined up a terrific deal with the Hilton Hotel Meadowlands. (Update: in early April the Big Snow trip was postponed to fall 2020).
During the current crisis, members of NASJA will be challenged to continue to provide relevant news and information to their audiences. The NASJA Board is exploring ways to keep the organization active. Contact NASJA Board members if you have suggestions for events, partnership or programs.
The NASJA Board
Jeff Blumenfeld – President (firstname.lastname@example.org)
Roger Lohr – Vice President (email@example.com)
Kevin Gasior – Vice President (firstname.lastname@example.org)
Megan Collins – Corporate Liaison (email@example.com)
Iseult Devlin – Immediate Past President (firstname.lastname@example.org)
March 31, 2020
The North American Snowsports Journalists Association is a professional group of more than 250 press and corporate members. Press members include writers, photographers and other communication professionals who report on ski, snowboard and Nordic related news, information and features via various media outlets. Corporate members include media contacts or employees of ski resorts, convention and visitor associations, manufacturers and others who have a business connection in communication and coverage of winter sports.
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NASJA has introduced me to fellow ski writers from around the country, many of whom I may not have met otherwise. It’s inspiring to hear about their deep experience in the snowsports industry. It’s also been a great way to get to know resort PR people from other regions than my own. I’ve called on other NASJA members when I needed information for stories I was writing that included ski areas I wasn’t as familiar with. And it’s been fun to get to know colleagues of all ages.
Early in my career, deep in the last century, I had the good fortune to win the Harold Hirsch Award a couple of times. It did a lot for my credibility within the industry and helped me score some freelance assignments.
As a long term member of NASJA, Deer Valley Resort has benefited from the opportunity to create lasting relationships with both press and corporate members. The annual conferences have provided us with an invaluable opportunity to connect with key players in the ski industry. NASJA has provided us with a way to keep informed about trends and personal updates among the snow media.
With NASJA, I've skied New Hampshire,Vermont, Colorado, California, British Columbia. Because of NASJA, I've also skied France, Italy, Scotland, Montana, Idaho, Maine, Alberta and maybe a dozen or so other snowy places.
When I joined NASJA as a snowsports blogger, my contacts in the ski industry were limited. After one meeting, my network exploded, as did my opportunities. Not only that, but now I call many of these contacts my friends.