2023-2024 NASJA Board and Staff

Charlie Sanders

NASJA President Charlie Sanders, in addition to his credentials as a ski historian, is one of the nation’s leading international copyright attorneys. He currently chairs the Congressionally chartered National Music Council of the United States, serves as outside counsel to the Songwriters Guild of America, and advises many other entertainment community non-profits including The Native American Music Association and the Authors Guild.

Among Sanders’ related pursuits, he is a former two-term chairman of the music industry’s leading social justice outreach group, WhyHunger/Artists Against Hunger & Poverty, the recipient of a 2014 Emmy Award for educational production, a three-decade Grammy voting member and former two-term Grammy governor, and a platinum award-winning producer, musician and liner notes author. As a former copyright fellow at NYU School of Law, he has also served as an adjunct professor at the NYU Steinhart School for over twenty-five years.

Sanders’ experience as a snow-sports and environmental commentator is equally varied. He is one of the most widely travelled ski journalists in the world, and remains among the handful of persons ever to record off-piste alpine ski descents on all seven continents (including in Antarctica, the Arctic and the Himalayas). He currently serves as vice-chair of the United States Ski and Snowboard Hall of Fame, as a longtime board member of the International Skiing History Association, and was elected for membership in the globally renowned Explorers Club in 2018.

A frequent contributor to the pre-eminent ISHA magazine “Skiing History,” he is also author of the popular, award-winning history of the US ski troops in WWII, “The Boys of Winter” and was a key contributor to “Passion for Skiing: The History of Snow Sports at Dartmouth College” (both of which earned the prestigious ISHA ULLR Award and other industry honors). Sanders is likewise author of several, seminal articles on winter snow-sports, including global ski mountaineering history (“Skiing the Seven Continents”), ski music (“Sunshine On My Shoulders”), and ski area liabilty (“Have Attorneys Really Chilled the Ski Industry?”). Originally from Brooklyn, Sanders is a proud 10^th Mountain Division descendant and was taught to ski by Camp Hale vets in the Berkshires. He resides with his family on Pocantico Lake in Westchester, New York.

Bob Curley

Robert Curley, NASJA Vice President, is a full-time freelance travel writer published in a wide variety of consumer and travel trade publications including AFAR, Coastal Living, Forbes, Fodor’s, USA Today, Travel Weekly, Travel Agent Central, JaxFax, and others.

Jay Flemma

Jay Flemma Sports writer and attorney Jay Flemma joins the NASJA Board of Directors.A full-time sports writer and TV/radio broadcaster, Jay hosts the iHeartRadio show Jay Flemma Sports Report, which appears on the iHeartRadio channel as well as streaming platforms. An avid skier, golfer, and distance runner, Jay has written about snowsports from his home mountain, Whiteface in Lake Placid, N.Y., to the Andes mountains in Argentina. As a golf writer, he has covered 33 major golf championships, including 17 U.S. Opens. His legal work includes intellectual property, entertainment law, and internet law, with a concentration in banking, tax, and foreclosure law.

John Lundin

John Lundin considers himself to be “on sabbatical” from the law as he pursues his interest in history and writing, splitting his time between Seattle and Sun Valley, Idaho. He has participated in sports his whole life and is a life-long skier and a long-time sailor and rower. He has numerous books and essays published on Idaho and Washington History. He is both an International Skiing History Association award winning author, and a NASJA Hirsch Award winner.

Jeff Blumenfeld

Jeff Blumenfeld is both a ski writer and experienced public relations executive. He has been a member of NASJA starting in 1974, since the day he entered the working world. Since then, he has extensively covered the sport for publications including Elevation Outdoors, SKI, Skiing History, and Venu.

His ski industry clients have included Caber, Cevas, CW-X, Fischer, Gore-Tex, Head, Kneissl, Nava, Slalom, and Trak. On the resort side, he’s represented Breckenridge, Jackson X-C, Killington, Ski The Rockies, Ski The Summit, and the Vermont Ski Areas Association, and currently represents Bromley, Cranmore, and Jiminy Peak.
He is a board member of the International Skiing History Association (ISHA) and the 2017 recipient of NASJA’s Bob Gillen Memorial Award for Achievements in Snowsports Public Relations and Communications. He is also chairman of the Rocky Mountain chapter of The Explorers Club and in spring 2019 launched his second book: Travel With Purpose: A Field Guide to Voluntourism (Rowman & Littlefield).You can reach Jeff Blumenfeld at jeff@blumenfeldpr.com.

Bonnie MacPherson

Bonnie MacPherson, NASJA’s Corporate Liaison is a skier who got her start in public relations at New Hampshire’s Bretton Woods and The Mount Washington Hotel 25 years ago. She was director of public relations for Booth Creek’s eastern resorts: Loon, Waterville Valley and Cranmore. She held the same position at Okemo Mountain Resort in Vermont for 18 years, adding Mount Sunapee and Crotched Mountain to her quiver after all three resorts were acquired by Vail Resorts. Recently, MacPherson returned to New Hampshire and joined Gunstock Mountain Resort as director of marketing. Moving to New Hampshire’s Lakes Region is something of a homecoming for her. She spent many weekends and summer vacations with her mom and dad, aunts and uncles, and countless cousins at what her family referred to as Grandpa’s Woodlot, in nearby New Hampton. MacPherson now resides on Lake Winnipesaukee, in Gilford, with her dog Wellington the Woodle.

MacPherson is no stranger to NASJA. She was the 2008 recipient of the Bob Gillen Memorial Award, has served as corporate liaison for ESWA and co-corporate liaison for NASJA, along with Greg Ralph. 

“NASJA has served me well over the years,” said MacPherson. “Being successful in the field of communications is all about relationships. And so many of the connections I’ve made with members of this organization have turned into much more than media or corporate contacts; they have grown into cherished, lifelong friendships.” 

Janet White

Janet White’s roots in skiing run deep: after graduating cum laude at the University of New Hampshire, she joined The Ski Market as skiwear manager and eight years later supervised staff training for 500 employees at 30 retail locations. For the next 20 years she worked as vice president for sales, education and business development for companies selling management software to nonprofits, including schools, universities and philanthropic organizations. Janet serves on the board of directors of the New England Ski Museum and has attended a number of ISHA events.