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Squaw Valley-Alpine Meadows

NASJA Annual Meeting at Squaw Valley

NASJA’s Annual Meeting is being held at Squaw Valley, April 11-15, in conjunction with Snowsport History Celebration by the Ski and Snowboard Hall of Fame. Squaw Valley has great spring skiing in April and stayed open last year until July 15. Learn what’s new for next year, improve your communications skills, and network with your media and communications colleagues for a fun time in beautiful North Lake Tahoe. Registration for NASJA members is now open!


World ClassWorld Class, The Making of the US Women's Cross Country Ski Team

Roger Lohr, NASJA member and editor-in-chief  of highlights the latest book from sports journalist and NASJA member Peggy Shinn.

What makes a great team?

Sports journalist Peggy Shinn answers this question in her enthralling account of the dramatic rise of the U.S. women’s cross country ski team, winners of eight medals at three world championships over the past five years.

Shinn’s story—based on dozens of interviews with athletes, coaches, parents, spouses, and friends—paints a vivid picture of the obstacles that America’s female athletes must overcome not just to ski with the world’s best, but to beat them.

In a sport where U.S. women have toiled for decades, mostly in the middle or the back of the pack, the development of a world-class team attests to the heady combination of a transformational leader, a coach who connects with his athletes, the super-fast individual skiers who are also conscientious teammates—and a bit of good luck.

This is the story of Kikkan Randall, Liz Stephen, Holly Brooks, Jessie Diggins, Ida Sargent, Sadie Bjornsen, Sophie Caldwell, Rosie Brennan, and coach Matt Whitcomb—and how they created the perfect team.

Read more


The NASJA Clipbook

Check out the NASJA member clipbook--it's currently a work in progress. NASJA invites all members to submit their latest work and help spread the word about snowsports journalism.




Interested in joining NASJA? We’d love to have you! Our membership is open to those who are employed by accredited journalistic properties or who work as freelancers for a variety of media outlets.


NASJA at Camelback


NASJA provides the opportunity to network with over 250 press and corporate members. We are the largest snowsports communication group in North America. Our goal is to drive awareness and participation in snow sports.


The Harold S. Hirsch Awards for excellence in journalism

Announcing the 2017 Hirsch Award winners!

Read more about the 2017 winners and past Hirsch Award winners

Dino Vournas


Photography: Dino Vournas
Dino, a NASJA member for over 40 years, started his career as a photojournalist and ski and travel writer in the early 1970s with the Hayward Daily Review in California. He then had stints at the Oakland Tribune and the San Francisco Examiner as chief photographer. For 10 years he was a freelancer for the Associated Press, mainly shooting pro and collegiate sports and writing ski travel stories for the Tampa Tribune. Presently he is freelancing for local municipalities and the Department of Energy, and writing travel stories for the Bay Area News Group in the San Francisco Bay Area. This is his fourth Hirsch Award, three for photography and one for newspaper feature writing.

Moira McCarthy


Columns: Moira McCarthy
Growing up, Moira was constantly counting the days or hours -- depending on the time of year -- until she'd get out skiing. "I knew from a very young age, it was my place," she said. A marginally competitive freestyle skier, Moira was a champion, however, at making friends on the slopes, putting in full ski days and just plain savoring it all. Writing for Snow Country Magazine, SKI, Ski Area Management and the Boston Herald, she said, is surreal.

"That I get to do what I love as my career is just incredible," she said. "I am thankful for every single day." When she's not skiing or writing about it, McCarthy can be found running, playing tennis, hanging out at the beach or plotting her new granddaughter Molly's ski future.

Wendy Clinch


Blogs: Wendy Clinch
Wendy is a two-time winner of the North American Ski Journalists Association’s Harold Hirsch Award for Best Ski Blog (2016 and 2017). She is the owner of, the leading online community for women skiers, which she founded in 2006. TheSkiDiva consists of a blog, where Wendy writes on a variety of topics related to skiing and the outdoors, and a forum where women can discuss ski gear, technique, resorts, and more. Wendy graduated from the S.I. Newhouse School of Communications at Syracuse University, and is also the author of two ski novels: DOUBLE BLACK: A SKI DIVA MYSTERY (Minotaur, 2010) and FADE TO WHITE: A SKI DIVA MYSTERY (Minotaur, 2011). She lives in Plymouth, Vermont, with her husband, noted author Jon Clinch.

Lisa Ballard


Feature Writing: Lisa Ballard
Lisa has won 3 Emmys for TV production and hosting; 3 Harold Hirsch Awards, TV; numerous awards for TV, photos, writing from the Outdoor Writers Association of America. She has been a freelance ski journalist since 1991 and is a past president, OWAA. Her media outlets include, NSAA Journal, Vermont Sports, PSIA's 32 Degrees.


NASJA Member Testimonials

  • Cindy Hirschfeld
    NASJA has introduced me to fellow ski writers from around the country, many of whom I may not have met otherwise. It’s inspiring to hear about their deep experience in the snowsports industry. It’s also been a great way to get to know resort PR people from other regions than my own. I’ve called on other NASJA members when I needed information for stories I was writing that included ski areas I wasn’t as familiar with. And it’s been fun to get to know colleagues of all ages.
    Cindy Hirschfeld
  • Seth Masia
    Early in my career, deep in the last century, I had the good fortune to win the Harold Hirsch Award a couple of times. It did a lot for my credibility within the industry and helped me score some freelance assignments.
    Seth Masia
  • Chloe Elliot
    As a relatively new member to the ski and snowboard industry, NASJA has provided me with an invaluable network of writers, resorts and ultimately, resources. In my first year with Ski Vermont I was fortunate enough to travel to Colorado for NASJA’s annual conference where I was given the opportunity to learn more about industry trends and influencers from a panel of industry professionals. The experience was not only informative but also incredibly fun.
    Chloe Elliott
  • Emily Summers
    As a long term member of NASJA, Deer Valley Resort has benefited from the opportunity to create lasting relationships with both press and corporate members. The annual conferences have provided us with an invaluable opportunity to connect with key players in the ski industry. NASJA has provided us with a way to keep informed about trends and personal updates among the snow media.
    Emily Summers
    Communications Manager, Deer Valley Resort
  • Jules Older, Ph.D.
    With NASJA, I've skied New Hampshire,Vermont, Colorado, California, British Columbia. Because of NASJA, I've also skied France, Italy, Scotland, Montana, Idaho, Maine, Alberta and maybe a dozen or so other snowy places.
    Jules Older, Ph.D.
    5 time Harold S. Hirsch Award winner
  • Kristen Lummis
    When I joined NASJA as a snowsports blogger, my contacts in the ski industry were limited. After one meeting, my network exploded, as did my opportunities. Not only that, but now I call many of these contacts my friends.
    Kristen Lummis

NASJA Announces Restructuring

NASJA Revamps, Elects Devlin President

In July, NASJA restructured its organization to better adapt to the continually changing media world. The new NASJA no longer has regions and members join NASJA directly (instead of through a region) and vote for officers directly. It is run by a five-person Board of Directors consisting of a president, 2 VPs, a corporate liaison and immediate past president. For the first time in NASJA's history, the corporate board member has a vote.

Ski journalist Iseult Devlin has been elected president. Bob Cox and Dan Giesin are vice presidents. Stowe’s Jeff Wise is the corporate liaison and Martin Griff is the immediate past president.

Goals include strengthening relationships with other industry organizations and driving awareness and participation of snow sports through communication.

“As the collective communication force within the ski industry, NASJA is in a unique position to organize its members in a way that can help us drive awareness and participation in snow sports,” Nick Castagnoli, Rossignol Group NA brand/communications manager commented.