By Roger Lohr
In a story posted by TSIL, the Northeast Winter Weather Summit, organized by the North American Snowsports Journalist Association (NASJA) with support from 19 other companies and organizations, saw meteorologists, ski resorts and media gather at Stratton Mountain, VT, Dec. 2-3 for the first of what many hope will be a continuing conversation between the various groups to provide information on making the best of winter.
The meeting brought together some groups and topics that don’t normally occur at industry meetings and some lively discussions ensued. There were 70 people registered; roughly half of them meteorologists/media. New York, Massachusetts, Vermont, Maine, New Hampshire, Quebec, and Pennsylvania ski areas were among the states represented. The Weather Summit was supported by Mountain Travel Symposium, MountainGuard, Prinoth, HKD Snowmakers, BEWI Sports, Dion Snowshoes, and VFC (The North Face). The attending meteorologists were from Boston, Mt. Washington Observatory, Hartford, Albany, Altoona (PA), Skywatch, and WeatherNation to name a few.
The North American Snowsports Journalists Association is a professional group of more than 250 writers, authors, photographers, videographers and broadcasters. Press members report on ski, snowboard and Nordic related news, information and features via various media outlets. Corporate members include media contacts or employees of ski resorts, convention and visitor associations, manufacturers and others who have a commercial interest in the journalistic coverage of winter sports.
The organizers of the snow sports industry’s Learn to Ski and Snowboard (Month)/Bring a Friend initiative (LSSM/BAF) have announced a new partnership with the North American Snow Sports Journalists Association (NASJA) to promote this year’s January/Bring a Friend programs and especially the new Learn to Ski or Snowboard DAY celebration. It is scheduled for Friday, January 11, 2019.
“It made sense to partner with NASJA since so many media people who cover snow sports are members of the organization and so are many of the resorts who host learning programs during the month,” said Mary Jo Tarallo, executive director for LSSM(M)/BAF and also corporate liaison for NASJA.
READ MORE ABOUT THE COLLABORATIVE
January 27-31, 2019, Salt Lake City, Utah: Western Winter Summit. More info
February 28-March 2, 2019: NASJA members meeting in conjunction with the Ski New England Hannes Schneider Race at Cranmore Mountain Resort, North Conway, NH.
April 3--Park City, April 4-7--Deer Valley, UT: NASJA members Annual Meeting in conjunction with the US Ski and Snowboard Hall of Fame.
Meet the winners of the Paul Robbins Outstanding Competitor Award, the Carson White Snowsports Achievement Award, Bob Gillen Memorial Award, and the Mitch Kaplan Award. . . .MORE
Face shots one day, goggle tans the next… That’s what NASJA members and their guests experienced at the annual meeting held April 11 to 15 at Squaw Valley Alpine Meadows in North Lake Tahoe. . . MORE
NASJA provides the opportunity to network with over 250 press and corporate members. We are the largest snowsports communication group in North America. . . .MORE
Enjoy a selection of the most recent snowsports coverage by NASJA members, from a broad variety of print and online sources. . . .MORE
NASJA is a great way to extend your professional network. Attend our events, cultivate your industry connections, help promote snowsports awareness! . . .MORE
NASJA members enjoy exclusive access to snowsports press and corporate directories. Other benefits include member discounts to industry retailers. . . .MORE
NASJA has introduced me to fellow ski writers from around the country, many of whom I may not have met otherwise. It’s inspiring to hear about their deep experience in the snowsports industry. It’s also been a great way to get to know resort PR people from other regions than my own. I’ve called on other NASJA members when I needed information for stories I was writing that included ski areas I wasn’t as familiar with. And it’s been fun to get to know colleagues of all ages.
Early in my career, deep in the last century, I had the good fortune to win the Harold Hirsch Award a couple of times. It did a lot for my credibility within the industry and helped me score some freelance assignments.
As a long term member of NASJA, Deer Valley Resort has benefited from the opportunity to create lasting relationships with both press and corporate members. The annual conferences have provided us with an invaluable opportunity to connect with key players in the ski industry. NASJA has provided us with a way to keep informed about trends and personal updates among the snow media.
With NASJA, I've skied New Hampshire,Vermont, Colorado, California, British Columbia. Because of NASJA, I've also skied France, Italy, Scotland, Montana, Idaho, Maine, Alberta and maybe a dozen or so other snowy places.
When I joined NASJA as a snowsports blogger, my contacts in the ski industry were limited. After one meeting, my network exploded, as did my opportunities. Not only that, but now I call many of these contacts my friends.