For the first time, the NASJA Communicator’s Camp is offering a special 3-session workshop for industry marketing and public relations professionals in partnership with NASJA members Ski Maine and SAM Magazine. The sessions will be facilitated by the nationally-recognized public relations and management consulting firm Jackson Jackson & Wagner throughout the day on Tuesday, Sept. 10.
The Camp is designed for ski area professionals charged with effective communications management. It will also provide valuable content for general managers and ski school directors. The Summit is scheduled for Sunday River Resort in Maine on September 10-11, 2019.
Nationally-known Jackson Jackson and Wagner will share their strategic approach to developing a behavior-based public relations plan and facilitate discussion on the role of internal and external priority audiences in achieving results for their organizations. The company has presented at MANY national conferences and especially at conferences organized by the Public Relations Society of America (PRSA).
Sessions topics include:
- Session 1: Developing a Behavior-Based PR Plan for Ski Areas,
- Session 2: How To Stand Out From The Crowd With Research-Based Branding,
- Session 3: Engaging Employees As Brand Ambassadors.
Session 1 will explore PR activities that drive behavior and ultimately lead to measurable outcomes. In Session 2, presenters will look at how to clearly articulate their brand, based on research, in a way that differentiates them from the competition. Session 3 will examine the value of educating resort employees who can serve as credible influencers that help drive business.
“In these interactive sessions, we’ll discuss the role of social media, how satisfied customers can serve as third-party endorsers and methods for promoting the vacation experience year round,” says Robin Schell, Sr. Counsel and Partner in Jackson, Jackson and Wagner.
“As members of NASJA we provide industry communicators with the strategies and tools needed for direct message delivery in today’s world of information overload,” said Jeff Blumenfeld, President of NASJA. “It also is a great opportunity for us to share our expertise with the New England Summit organizers at Ski Maine, with Ski Area Management magazine and with Jackson Jackson and Wagner.”
Registration for the NASJA Communicator’s Camp is included in the New England Summit registration fee of $159 per ski area attendee. The Summit registration also includes all sessions on Tuesday and Wednesday, Sept. 10-11 including all breaks, reception in the trade show hall, continental breakfast, trade show lunch, trade show reception. and closing party buffet.
For details on the NE Summit schedule, sessions and registration, click on the show website, www.nesummit.com.